How to manage big data in the pharmaceutical world
Rocking Analytics in a Data Flooded world
Abstract
Companies are being flooded with tsunamis of data collected in a multichannel business environment, leaving an untapped potential for analytics to better understand, manage and strategically exploit the complex dynamics of customer behavior. In this presentation, we will start by providing a bird's eye overview of the analytics process model and then illustrate how to fully unleash its power in some example settings. We will review data as the key ingredient of any analytical model and discuss how to measure its quality. We will zoom into the key requirements of good analytical models (e.g. statistical validity, interpretability, operational efficiency, regulatory compliance etc.) and discuss emerging applications. Throughout the presentation, the speaker will extensively report upon his research and industry experience in the field.
Onderwerp(en) van de dag
17:15 - 18:00 : Algemene Vergadering |
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Spreker : Roland De Schryver, President, CIB 17u15: Verwelkoming Algemene Vergadering 17u30- 18u00: Statutaire Algemene Vergadering Dagorde Goedkeuring van het verslag van de Algemene Vergadering van 24 februari 2015 Toespraak van de voorzitter Goedkeuring van de jaarrekening, resultatenrekening 2015 Lidgelden 2016 Wijziging van de Statuten Kwijting aan de Raad van Bestuur Forecast 2016 Verkiezing van een nieuwe Raad van Bestuur |
19:00 - 19:30 : How to manage big data in the pharmaceutical world |
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Spreker : Bart Baesens, Professor in Big Data & Analytics , K.U.Leuven
Biografy: Professor Bart Baesens is an associate professor at KU Leuven (Belgium), and a lecturer at the University of Southampton (United Kingdom). He has done extensive research on analytics, customer elationship management, web analytics, fraud detection, and credit risk management. His findings have been published in well-known international journals (e.g. Machine Learning, Management Science, IEEE Transactions on Neural Networks, IEEE Transactions on Knowledge and Data Engineering, IEEE Transactions on Evolutionary Computation, Journal of Machine Learning Research, ...) and presented at international top conferences.
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19:30 - 20:00 : CMF and Infonis |
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Spreker : Xavier Hardy, President, CMF
CMF is a non-profit association founded in 1976 by pharmaceutical companies with as purpose to be a forum of excellence for the study, creation, maintenance & development of databases in the medico-pharmaceutical domain in Belgium & Luxemburg.
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