Vision 2021 of the Pharmaceutical Industry

A place to meet all stakeholders and service providers in the pharmaceutical sector.

A symposium that opens a window into the pharmaceutical world of 2021 with high level speakers.

A unique concept where service providers will be able to meet pharmaceutical firms and showcase their expertise by presenting their services, tools, etc. during the entire afternoon at booth or dedicated "meeting area".

A meeting of stakeholders from different fields: management, sales, marketing, outsourcing, trade press, digital, regulatory matters, medical, finance, human resources... to exchange and expand information.




Onderwerp(en) van de dag

11:30  - 12:00  :  A stronger and a more competitive Europe

Spreker : Herman Van Rompuy, President of the European Council emeritus, European Council

VIP session - Alleen op uitnodiging


Herman Van Rompuy is President of the European Council emeritus

Elected as the first full-time President of the European Council in November 2009, Herman Van Rompuy took office when the Lisbon Treaty came into force on 1 December 2009. In 2012, he was re-elected for a second (and last) term starting on 1 June 2012 and running until 30 November 2014.

At the time of his first election, Herman Van Rompuy was Prime Minister of Belgium. Prior to that he had served in Belgium as Speaker of the House of Representatives (2007-2008) and in several government positions, including as Vice-Prime Minister and Minister of Budget (1993-1999). His was Minister of State (2004) and Secretary of State for Finance and Small Businesses (1988).

A former economist at the National Bank of Belgium, Herman Van Rompuy began his political career in 1973 as national vice-president of his party's youth movement. He was president of the Flemish Christian Democrats (1988-1993). He served in the Belgian Parliament, in turn as Senator (1988-1995) and Member of Parliament (1995-2009).

Herman Van Rompuy holds a Bachelor in Philosophy, and a Master in Economics from the university K.U. Leuven.



12:00  - 12:30

Spreker : Peter Hinssen, Chairman and co-founder , nexxworks

VIP Session - Alleen op uitnodiging

Abstract : 

A serial entrepreneur, advisor, keynote speaker and author, Peter is one of the most sought-after thought leaders on radical innovation, leadership, and the impact of all things digital on society and business. He lectures at various business schools like the London Business School, the MIT Sloan School of Management and the Paul Merage School of Business at UC Irvine. Peter has founded nexxworks to help organisations become fluid, innovate and thrive in The Day After Tomorrow.



13:30  - 14:15  :  High quality, affordable and sustainable healthcare: challenges and opportunities

Spreker : Prof Dr Lieven Annemans , Professor Health Economics, Ghent University

Plenary session

Abstract :

It is generally accepted that European healthcare systems need innovative medicines to help reduce morbidity and mortality, and to increase healthy life expectancy in the EU. However, there is ongoing debate about the appropriateness of existing payment models for the pricing and reimbursement (P&R) of innovative medicines.

The growing ability of health systems to measure the outcomes of medical interventions may create new opportunities in the area of pricing and reimbursement, in particular by linking P&R better to the benefits that innovative medicines deliver - for patients, the health system, and society. By ensuring that pharmaceutical spending focuses on treatments that delivers greatest benefit, such an approach can also contribute to the future sustainability of health care systems and of the innovative industry.

In this lecture concrete recommendations will be given towards prices of medicines that are in line with the goals of high quality, affordable and sustainable healthcare.


Lieven Annemans is Senior Full Professor of Health Economics at the Faculty of Medicine at Ghent University. He has twenty years of experience in health economics research and published >250 papers on health economic evaluations of prevention programmes, medicines, medical devices and diagnostics. He was advisor to the Belgian Minister of Health from 2001 to 2003 and president of the Flemish health council from 2003 to 2009. He is author of books on health economic evaluations ('health economics for non-economists') and on the future of our health care systems. He provides international lectures, trainings and advice on health economics, health care system reform and health technology assessment (HTA).



14:30  - 15:15  :  eHealth: state of affairs, priorities and role of the eHealth platform

Spreker : Frank Robben, General manager , eHealth platform

Plenary Session


The main purpose of the presentation of Frank Robben, general manager of the eHealth platform and the Crossroads Bank for Social Security, is to explain the vision and the implementation strategy of eHealth in Belgium. The 20 objectives of the eHealth Roadmap, the support by the eHealth platform, the expectations for the health care institutions and providers, and the state of affairs will be explained more concretely.


Frank Robben obtained a master of laws degree at K.U. Leuven (1984). He specialized in legal informatics and social security during his study at K.U. Leuven and afterwards at the University of Tübingen and the Max Planck Institute for Social Law and Social Policy in Munich (1985). He concluded postgraduate studies in computer auditing at IPO Antwerpen (1987), in management at K.U. Leuven (1992) and in personal coaching at Quintessence (2011).

Since 1985, Frank is a continuous driving force behind administrative simplification, process optimization and computerization in the Belgian social, health care and public sector.

Since 1991, Frank is general manager of the Crossroads Bank for Social Security, an institution he conceived and founded. The Crossroads Bank for Social Security elaborates the eGovernment strategy within the Belgian social sector, stimulates process optimization, coordinates the implementation of eGovernment projects (such as the social security portal), and organizes secure electronic data exchange between all actors in that sector, companies and citizens.



14:30  - 15:15  :  Will robots replace human beings for recruitment & selection matters tomorrow?

Spreker : Arnaud Le Grelle , Public Affairs - Regional Director , Federgon

Satellite Session

Abstract :

Cut the middle man is the state of the art of actual management. And technology helps to do it.

Big data, LinkedIn ... those means can let us think about the emergence of a new way of recruiting in a new world of work.

Recent studies mentioned that HR consultants are one of the most endangered species of the coming years due to digitalization.

Are intermediaries definitely old fashioned? Or is this new world of work the beginning of a new way of recruiting?

Those questions will be explored and highlighted by Federgon enquiries and the experience of about 12 years Arnaud le Grelle spent in the world of HR and labour market funSactioning.



15:00  - 15:30  :  Staff support from work to retirement

Spreker : Haddie Geerts , Kwadraet

Satellite session


Why would you invest in employees who are about to leave the organization ? The answer to these and other questions about saying goodbye to loyal employees will be given to you during  the fascinating presentation "Why prepare employees for retirement ?"

Haddie Geerts , a senior management trainer , immersed herself in this matter, and now she supervises with great enthusiasm employees in the transitional phase from work into retirement. She discovered that this guidance is valuable not only for employees but also for the organizations. A satisfied (also former) employee continues to be a good ambassador for the company.

In this view, a 'preparation for retirement ' is a nice parting gift for both the employee and the organization



15:30  - 16:15  :  Digital transformation

Spreker : Dado Van Peteghem, Founding Partner, Duval Union Consulting

Plenary Session


Digital has fundamentally impacted our lives as well as the way we operate our businesses. Big tech players like Google, Amazon, Facebook and Apple are changing the rules of the game, while challengers like Uber, Tesla, Airbnb and Spotify disrupt one industry after the other. Disruption is happening so fast, we believe that the time is now to transform your business into the digital age.

How to convert digital threats into business opportunities ?


Dado Van Peteghem started his career at InSites Consulting, a global market research and consulting firm, where he worked as a consultant for leading international brands in nearly all industries.
As a Founding Partner at Duval Union Consulting and co-author of the book Digital Transformation, he's helping companies in building sustainable digital and social strategies. He's a frequent guest lecturer and keynote speaker and co-founder of different international startups.



15:30  - 16:00  :  A wage where your (sales) people want to go for

Spreker : Wouter Beuckels, Manager, Hudson

Satellite Session

Abstract: Basic principles and critical success factors for HR in building your future bonus policy.

Biography: Wouter Beuckels has a master's degree in social sciences and studied at Vlerick Leuven School of Business and Ecomomics. He's been his whole career active in compensation and benefits.

At Hudson Wouter is responsible for all salary studies. For this, he leads a team of specialized compensation and benefits survey and consultants.

Additionally Wouter advises companies about building their wage policy and benchmarking.



16:45  - 17:15  :  The way towards smarter digital engagement

Spreker : Helen Parfitt, Commercial Director , M3 Europe

Satellite session

Abstract : 

As healthcare professionals become more digitally savvy, there is the recognition that pharma needs the adapt the way they communicate.  Doctor engagement is another issue that pharma has long struggled with.   By engaging with healthcare professionals on their terms, personalizing content in the channels and media they prefer,  pharma can make the difference.

Starting from a research carried out by M3 and its partners in 2015, Helen will show a how pharma can truly engage with doctors in a digital world. What emerges is a solution made up of what doctors want and knowing how to address these wants based on how doctors behave on-line - Their digital personas. A eye-opening sessions that marketers in the room will surely appreciate!


Helen joined M3 Europe in 2015 as the commercial director principally responsible for product development and strategic partnerships.  She joined for IMS health, were she was the global Director  for Core Data Assets and has extensive product development experience.  Helen has excellent first-hand knowledge of the pharmaceutical industry where she worked for 13 years for both Schering Plough (now MSD) and GSK in sales, training and marketing roles.


16:45  - 17:30  :  Energy Management - The corporate athlete

Spreker : Dominique Monami, Company Mental Coach, Personal Touch management

Plenary Session

Abstract : 

Delay, pressure, emergencies, stress,... Nowadays, not only machines crash, but also people !

To keep this rhythm going without any human damage, one must reinforce his physical, mental and emotional batteries.

Acting on the human potential in order to optimise his capacities faced with increasing pressure: this modern and innovatory vision on the human being allows us to consider and train people as "corporate athletes".

  • How can you develop your potential?

  • How works the interaction between our physical, mental and emotional energy?

  • Why pressure and discomfort are the stimuli for growth?

  • How to recover our energy and recharge our energy?

This presentation is interactive; you will receive concrete tips & tricks that you can use in your professional & private life.


17:15  - 17:45  :  Customer Engagement in 2021

Spreker : Jan van den Burg , Vice-President Commercial Strategy , Veeva Systems

Satellite Session

Abstract : 

The industry has been looking to "close the loop" for customer engagement for more than 20 years now.  Different terms have been used to describe the vision and customer centricity and patient centricity feature now centrally on the the agenda of pharmaceutical companies. Delivering on the vision has been a challenge so far and the industry is not where it thought it would be by now. Jan van den Burg will share key aspects of the journey so far, what a holistic customer engagement solution would look like and what is required to achieve this.


Jan van den Burg is Vice President of Commercial Strategy at Veeva Systems - a leader in cloud-based software for the life sciences industry. In this role, Jan is focused on enabling customer success through aligning Veeva's Commercial Suite of applications with business strategies for commercial capabilities.  He has over 17 years' experience in the life science industry working in both software and management consulting companies. Prior to joining Veeva, Jan was leading the Life Sciences Sales & Marketing group in IBM Global Business Services, engaging at strategic level with top 30 Pharmaceutical companies on Customer Relationship Management, Closed Loop Marketing, Multi-Channel and Digital Marketing as well as Digital Asset Management. Before his tenure at IBM, Jan set up and ran the European business for Proscape Technologies, the then leader in Closed Loop Marketing, successfully developing the market from inception, establishing the concept and leading the early implementations.


17:45  - 18:15  :  Hyperthinking Healthcare

Spreker : Philip Weiss, ZN Consulting

Satellite Session

Abstract : 

Over the last 14 years of advising leading global companies, Philip Weiss developed the Hyperthinking model that reformulate the mindset we need in a age of networks and perpetual change: Be part of it and find solutions that are not always visible, better understand the perspective of others, learn to be creative in a systematic way...


Founder, Chairman and Chief Hyperthinker of ZN, studied at the University of Oxford, where he read Philosophy, Politics and Economics.


17:45  - 18:15  :  Global economic slowdown or perfect storm

Spreker : Julien Manceaux, Senior Economist, ING

Satellite session


With emerging economies slowing down and the US economic cycle showing signs of ageing, growth in the Eurozone is mainly resting on domestic demand and an extremely loose monetary policy. But how low can rates go ? And how long can this be sustained ? This presentation will give ING's view on these questions, also showing how the pharmaceutical sector has been impacted by these elements.


Mr Julien Manceaux works for the ING Economic Research department as a Senior Economist since 2008. International finance specialist, he is also recognized for his contribution to ING Belgium research on residential real estate cycles. Today, he will give us ING's views on the last developments of the global economy and upcoming interest rates movements, but also on how the pharmaceutical sector has been impacted by them.



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